SUBSIDIARY Creative Programs Inc.
POSITION Marketing Officer
WORK LOCATION National Capital Region
DATE POSTED April 15, 2024

BUSINESS SUMMARY

With its range of content spanning from various passions and interests catering to a vast number of viewers, the Creative Programs, Inc. (CPI) team has continued to be the leading content creator for the affluent Filipino viewers.  The subsidiary has two main functions namely, it (1) manages, operates and delivers channels as well as it (2) promotes the CPI channels to cable operators exploring the new leverages on new revenue opportunities through their channel distribution section.

CPI continues to cater to a particular target audience producing programs such as Hero and Balls to Lifestyle Network, Myx, Jeepney and their still number one cable channel in the country, Cinema One.  These programs are carefully managed, combining foreign acquired programs and local productions.  Aside from delivering the most-awaited programs, shows, and teleseryes, CPI has also continued to excel in mounting events which the advertisers and viewers have highly anticipated.  Such programs would include Lifestyle Network's Summer Soul, Myx Mo by Myx, Cinema One Originals and Hero's Face Off.

RESPONSIBILITIES

    POSITION SUMMARY

    Strategize, create, and implement effective promos and events that will increase customer satisfaction and earnings for the channel.

    DUTIES AND RESPONSIBILITIES

    • Customer Satisfaction
      • Strategize, create, and implement effective 360 marketing promo initiative for MYX Channel based on the channels' requirements and budget to help increase affinity and ratings among viewers and subscribers.
    • Earnings Improvement:
      • Initiate unique and creative ideas and executions of events that will drive advertising revenue for the assigned channel/s.
      • Lead the smooth and organized implementation of events that will ensure customer satisfaction.
      • Mount events and approved budget; initiate ways to keep costs within budget (strategic partnerships and barter ideas)
    • Re-engineering the Business Process:
      • Maximize daily output through effective time management.
      • Create a system to organize and implement deliverables efficiently, minimize delays, prevent unnecessary expense and avoid customer dissatisfaction.
    • Synergy:
      • Initiate cross-promotion opportunities and brand alliances across ABS-CBN platforms and other partners that will aid in marketing the channels.
      • Strengthen coordination with contribution and Sky Cable team in line with improving marketing activities targeting channel subscribers

REQUIREMENTS

    • Graduate of Mass Communication, Journalism, Advertising, Marketing or any marketing-related course
    • At least 1 year of previous work related experience required, but 2 years of previous work experience is preferred
    • With excellent interpersonal skills, time management and organizational skills, multitasking skills, verbal and written communication skills
    • Able to work in a team fostered environment.
    • Able thrive under pressure and adapt to a flexible schedule
    • Excellent computer skills including Microsoft Office applications

Preference will be given to candidates who APPLY ONLINE.