SUBSIDIARY ABS-CBN Corporation
POSITION Marketing Specialist
WORK LOCATION National Capital Region
WORK ARRANGEMENT TYPE Onsite
DATE POSTED December 11, 2024

BUSINESS SUMMARY

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. 
 
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. 

Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively. 
 
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing. 

RESPONSIBILITIES

    The Business Development/Marketing Assistant will support the team in driving the organization’s growth by assisting with marketing initiatives, business development strategies, and client relationship management. This role involves contributing to market research, preparing materials, coordinating projects, and assisting in securing business opportunities.
    1. Support the development and execution of business and marketing strategies to drive growth in products and services of ABS-CBN News.
    2. Assist in identifying new business opportunities and potential markets through research and analysis of industry trends and competition.
    3. Help create presentations, proposals, and marketing materials for client meetings, roadshows, and internal planning.
    4. Assist in maintaining and strengthening relationships with key clients and partners.
    5. Coordinate meetings and support the preparation of pitches to secure collaborations and revenue potential.
    6. Track and monitor project deliverables with internal and external teams to ensure seamless execution.
    7. Help manage and maintain accurate records of agreements and other business documentation.
    8. Contribute to achieving revenue targets by supporting advertising sales, marketing, and other relevant groups.

REQUIREMENTS

    • Experience: 3–4 years of experience in marketing, advertising, or a related field.  
    • Skills: Strong communication, organization, and relationship-building skills with a proactive approach to work.
    • Technical Knowledge: Familiarity with marketing tools (e.g., social media platforms, or design tools like Canva) is an advantage.
    • Education: Bachelor’s degree in marketing, Business Administration, or a related field.
    • Preferred: Exposure to PR or advertising agencies and knowledge of current market trends.

Preference will be given to candidates who APPLY ONLINE.