SUBSIDIARY ABS-CBN Corporation
POSITION Media Manager
WORK LOCATION National Capital Region
DATE POSTED December 05, 2018

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    • Working with the LOBs/client to understand the client's business objectives and advertising strategy
    • Liaising with the creative team, clients and consumer research to develop media strategies and campaigns
    • Making decisions on the best form of media for specific clients and campaigns
    • Identifying target audiences and analyzing their characteristics, behavior and media habits
    • Preparation and presentation of detailed media plans & proposals, including cost & schedule to clients
    • Implementation and monitoring of detailed media plans
    • Co-manages set of accounts and manages own accounts, both on-air and online.
    • Liaising with external advertising partners, ensuring to get new solutions/updates to pitch to clients
    • Lead SEM campaigns and other Performance Marketing campaigns
    • Works closely with DMD for proper tracking of drive-to-site campaigns 
    • Provide assistance to the Media Planning Head in influencing LOBs/clients to expand campaigns to Digital and other non-traditional media channels
    • Periodic: Initiate regular Performance Reports (post-buys for traditional buys, weekly for digital), Competitive Activities, Trend Spotting, and Yearend Media Reviews
    • Lead other projects as identified by Head of Media Services in relation to the company’s strategic pillars or initiatives

REQUIREMENTS

    • Graduate of Business or Math related course
    • At least 3 years of related experience
    • Must have people management / workload management experience
    • Must be proficient in basic computer programs like word, excel and power point
    • Must be good in oral and written communication
    • Must be a fast learner and team player
    • Can work under pressure
    • Analytical, able to work with data and analyze it to find insights and recommend next steps
    • Fundamental understanding of Media Planning/Buying, both traditional and digital
    • Ability to track key measurements of campaign success

Preference will be given to candidates who APPLY ONLINE.