SUBSIDIARY ABS-CBN Corporation
POSITION Media Marketing Manager
WORK LOCATION National Capital Region
DATE POSTED November 10, 2021

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    Duties and Responsibilities:

     This Media Manager is in charge of formulating media planning and buying strategies for Project Innova. Combining creative thinking with factual analysis, this manager ensures that campaigns reach their target audiences as effectively and efficiently as possible helping accomplish the given marketing objectives.

    You will enjoy this role if you:

    • are media savvy who knows the ins and outs of traditional and new media planning and buying
    • are thrilled with results, and know how to tinker with marketing and media data and use it to formulate actionable insights  
    • are a pop culture enthusiast with a wide range of interests 
    • are excited in turning ideas to actual experiences by working with partners for proper execution/ implementation.  
    • loves to spot media trends and new, effective ways to buy media, loves to experiment, test and learn new media that is best for the campaigns launched
    • are a media junky who loves creating or consuming content in different formats from different platforms 

     
    What you’ll do: 

    • Work with the stakeholders to understand the business objectives and overall strategy of marketing campaigns
    • Analyze target audience media consumption habits, through the use of demographics, psychographics, technographics
    • Work with the creative, production, and partners to recommend the most efficient media buys for every objective, considering the best content formats and touchpoints
    • Prepare and present the strategy, detailed media plans & proposals, including cost & schedule to clients and teams.
    • Monitor and optimize performance of implemented media buys and share this information to key stakeholders
    • Lead and manage other media-related projects as identified by the Marketing Head in relation to the project’s strategic pillars or initiatives. 
    • Create and present regular performance reports for campaigns during and post-implementation
    • Facilitate strategic media partnership deliverables

REQUIREMENTS

    • a graduate of Business/Marketing/Advertising related course
    • a media planner/buyer with at least 3-5 years of experience in a media company or advertising agency
    • analytical, able to work with data to find insights and recommend action plans
    • have Fundamental understanding of Media Planning/Buying, both traditional and digital
    • have the ability to track and understand key measurements of campaign success
    • proficient in basic computer programs like Office 365 programs or the Google suite
    • digital and media savvy 
    • familiar with 360 marketing 
    • results oriented, agile, flexible and proactive 
    • highly creative, organized, and strategic
    • a good communicator both oral and written
    • creative, organized and strategic.

    This is a project-based employment.

Preference will be given to candidates who APPLY ONLINE.