| |
DUTIES & RESPONSIBILITIES |
OUTPUT |
| |
CREATIVE DEVELOPMENT |
| 1 |
Design and layout communication materials for online, on-air and on-ground use |
Artcards, e-mailers, GIFs, web banners, skins, on-air idents, etc. |
| 2 |
Create and animate custom illustrations or other graphic elements, artcards and templates needed for print, online and video production |
Design/look templates (both static and motion graphics) - at least 2 studies per project, and render final art |
| 3 |
Lead the compositing /editing/rendering of audio-visual materials (when necessary) |
Render TVCs/plugs that are graphics-heavy based on client brief |
| 4 |
Produce sketches or "storyboards" for TVCs, or "roughs" to communicate ideas to the client/team |
Storyboards / Roughs for A/V materials |
| 5 |
Come up with original ideas in response to a brief from client; generating creative ideas and concepts to fulfill the advertising needs of the client |
Pitch deck with design and animation studies |
| 6 |
Able to gain an understanding of the target audience and business that the advert is aimed at |
Application of BI guidelines in the overall look of campaign materials (art) |
| 7 |
Work on location and attend TVC shoots |
Act as the overall art director of photo shoots |
| 8 |
Where appropriate, source stock images to support marketing communications |
Source images which can be utilized as a design element in the FA |
| 9 |
Develop digital creative concepts that achieve the overall business strategy while creating an exceptional digital experience for consumers |
Keep him/herself abreast with the latest trends in design for digital campaigns |
| |
PLANNING & ORGANIZING |
| 10 |
Manage own accounts and projects, working within budget and scheduling requirements |
Maintain a regular design/art calendar and provide a regular update on the status of each deliverable. Create an approval matrix with provisions for multiple revisions. |
| 11 |
Adopt a flexible approach to working hours - long hours are often required to meet the needs of the clients |
| 12 |
Ensure that deadlines are met and can work effectively under pressure. |
| |
CREATIVE DECISION-MAKING |
| 13 |
Review illustrative material to determine if it conforms to standards & specifications |
Maintain a design bible - especially for recurring deliverables with templated design specifications. |
| |
EFFECTIVE COMMUNICATION |
| 14 |
Able to confer with Creative Head, and team to discuss client requirements and presentation concepts. |
Regular correspondence with the project team and clients. |
| 15 |
Able to confer with clients to determine objectives, budget, background information, and presentation approaches, styles & techniques. |
| 16 |
Able to negotiate with suppliers to determine what services will be performed in a project/deliverable. |
| |
PRESENTATION SKILLS |
| 17 |
Develop presentation materials and present final layouts to clients for approval |
Regular attendance in creative meetings, concept pitches, and/or client briefs. |
| 18 |
Create and present Powerpoint presentations |
| 19 |
Able to tell stories with storyboards |
| |
MANAGING RELATIONSHIPS |
| 20 |
Able to promote productive relations with colleagues, clients, as well as vendors including printers, freelance designers, photographers, etc. |
Maintain a healthy, professional network of collaborators to deliver targets. |