BUSINESS SUMMARY
Star Recording, Inc. - or simply, Star Records - was a major diversification move in the evolution of ABS-CBN from a broadcast media to a fully integrated entertainment company. After gaining a solid foothold in film production and distribution (Star Cinema) and merchandising (ABS-CBN Licensing), venturing into the music business was an obvious development.
Incorporated in February 1995, Star Records began commercial operations in September of the same year, having signed an exclusive distribution agreement with Sony Music Entertainment, covering the entire country except Metro Manila.
Within a few months, the company managed to set up what has become the largest provincial sales and distribution network, with branches in Cebu, Iloilo, Davao and Cagayan de Oro, complemented by a team of sales representatives for Northern, Central and Southern Luzon.
RESPONSIBILITIES
• Curates campaign for songs and artists and coordinates with digital team the assets that is needed for the campaign.
• Creates and submits pitching document to digital stores like but not limited to Spotify and Apple Music in line with marketing campaign.
• Presents finalized campaign to artists; Asks and monitors artist's deliverables
• Monitors milestones and achievements of the project assigned and secure necessary publicity materials for it.
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