BUSINESS SUMMARY
ABS-CBN Film Productions, Inc., a subsidiary of ABS-CBN Corporation, is known as an established industry trailblazer in content production and distribution of high-caliber and engaging content -- films, series and digital programs. AFPI’s slate is produced by its two homegrown brands – Star Cinema and Black Sheep.
AFPI has established itself as a reliable partner for advertisers and external production companies and has successfully ventured into content distribution (traditional and digital platforms). AFPI has recently expanded its business portfolio to include talent development and management of stars and influencers via Rise Artists Studio and Rise iHub.
RESPONSIBILITIES
The Online Writer is responsible for providing original content for assigned digital platforms, as well as writing branded content for chosen online assets.
- Write original content and corresponding captions for the assigned website and select social media platforms.
- Write, research, and produce daily social media content for assigned platforms.
- Keep tab on movie news and pop culture updates for social media posting.
- Cover all assigned movie-related events (press conference, story conference, premiere night, pictorial, on-location shoots, etc.) and conduct interviews of artists and key film crew members as online feature content.
- Identify and plot top-performing videos for re-blast strategy.
- Monitor the performance of assigned published content and make sure all are aligned with the group’s strategies and goals.
- Write branded content, concept pitches and sponsored executions for the assigned digital platforms.
- Assist the Digital Marketing Lead in monitoring branded social media implementations when needed.
- Attend brainstorms for content planning and special branded executions when called upon.
- Provide copy of e-flyers for movies, digital shows and platforms when needed.
- Attend inter-department meetings when called upon.
REQUIREMENTS
- Graduate of Communication Arts, Journalism, or other related courses
- Excellent oral and written communication skills
- Enjoys writing about movies, series, and the artists who create them
- Highly creative, dedicated, and passionate
Preference will be given to candidates who APPLY ONLINE.