BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
The Platform Specialist, reports to the marketing head and platform. The Platform Specialist will be assigned to specific platforms. He/She is a key partner to the assigned platform in achieving brand and annual sales targets.
He/She is expected to be knowledgeable in its programs, its positioning, content, promotions and sales opportunities.
He/She will help ensure platform relevance to its target audience & target brands by understanding the market, the platforms, his/her advertisers needs. Must be insightful, creative, strategic and result oriented in coming up with solutions for various brand objectives. Multi platform proficiency is also important in order to provide effective communication plans.
To help achieve brand and sales targets, he/she is responsible of creating strategic sales tools and high-value category /industry-specific opportunities that Sales will be using to sell the platform/s and its existing products and inventory to target advertisers. These will be in the form of informative and creative modular decks containing platform information and offerings that Sales can use in putting together customized proposals for clients.
He/she works closely with content heads and sales in the conceptualization, development and preparation of actual Advertiser proposals that should result in ‘winning the project or assignment.’
- Modular decks containing products from ABS-CBN’s platforms that Sales can put together for selling :
- Creation and updating of Playbook (extensive sales guide for standard and possible creative executions for selling to advertisers)
- Regular updating and sharing of platform’s market data as one important sales tool (Performance sizzlers, insight, opportunities)
- Platform roadshows for brand
- Creation and presentation of Go To Market presentations with Category Brand opps/Brand Opps per new program
- Key/Strategic Platform Partnership proposals (or customized campaigns)
REQUIREMENTS
- Must be a teamplayer and a leader
- Must be proactive, agile, skilled in using powerpoint and/ keynote
- Must be passionate about music and in creating memorable experiences for others.
Preference will be given to candidates who APPLY ONLINE.