POSITION Platform Marketing Specialist
WORK LOCATION National Capital Region
DATE POSTED May 11, 2022


ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.


    The Platform Specialist, reports to the marketing head and platform. The Platform Specialist will be assigned to specific platforms. He/She is a key partner to the assigned platform in achieving brand and annual sales targets.

    He/She is expected to be knowledgeable in its programs, its positioning, content, promotions and sales opportunities.

    He/She will help ensure platform relevance to its target audience & target brands​ by understanding the market, the platforms, his/her advertisers needs. Must be insightful, creative, strategic and result oriented in coming up with solutions for various brand objectives. Multi platform proficiency is also important in order to provide effective communication plans.   

    To help achieve brand and sales targets, he/she is responsible of creating strategic sales tools and high-value category /industry-specific opportunities that Sales will be using to sell the platform/s and its existing products and inventory to target advertisers. These will be in the form of informative and creative modular decks containing platform information and offerings that Sales can use in putting together customized proposals for clients.

    He/she works closely with content heads and sales in the conceptualization, development and preparation of actual Advertiser proposals that should result in ‘winning the project or assignment.’

    Modular decks containing products from ABS-CBN’s platforms that Sales can put together for selling ​:
    1. Creation and updating of Playbook (extensive sales guide for standard and possible creative executions for selling to advertisers)
    2. Regular updating and sharing of platform’s market data as one important sales tool (Performance sizzlers, insight, opportunities)
    3. Platform roadshows for brand
    4. Creation and presentation of Go To Market presentations with Category Brand opps/Brand Opps per new program
    5. Key/Strategic Platform Partnership proposals (or customized campaigns)


    Must be a teamplayer and a leader. Must be proactive, agile, skilled in using powerpoint and/ keynote. Must be passionate about music and in creating memorable experiences for others.   

Preference will be given to candidates who APPLY ONLINE.