SUBSIDIARY ABS-CBN Corporation
POSITION PR Specialist (Star Magic)
WORK LOCATION National Capital Region
DATE POSTED January 06, 2020

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    Position Summary

    The Promotions Specialist collaborates with the Promotions Head in developing event promotion strategies. He/she executes the necessary creative, strategic, and administrative support to event promotion strategies that boost brand perceptions and in turn increase event profitability.
     

    Duties and Responsibilities

    • Conceptualizes and writes press releases and features for promo and publicity
    • Interviews artists for content-related executions
    • Participates in media planning on how to further promote the artists
    • Coordinates with handlers and managers for possible features and promotional efforts for artists
    • Monitors social media and other online platforms for news pertaining to and the online activity of Star Magic artists
    • Creates captions and art card texts for digital content
    • Crafts spiels, statements, and speeches of Star Magic artists
    • Actively participates in media coordination and promotion during official Star Magic events
    • Serves as producer/scriptwriter for special Star Magic executions and events

REQUIREMENTS

    Qualifications

    • Bachelor’s Degree in public relations, communications, advertising, marketing, or related courses
    • At least 2 years related previous work experience
    • Excellent computer skills including Microsoft Office applications
    • Excellent time management skills
    • Excellent interpersonal, written, and oral communication skills
    • Ability to work in a multitasking environment
    • Ability to adapt to a flexible schedule
    • Ability to understand media consumption behavior of target audiences
    • Ability to think strategically and creatively

Preference will be given to candidates who APPLY ONLINE.