POSITION Programmatic Activations Lead
WORK LOCATION National Capital Region
DATE POSTED October 25, 2021


ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.


    • Manage the relationships with ABS-CBN’s Demand Side Platform (DSP), Supply Side Platform (SSP) and Ad Network partners
    • Identify and pursue new programmatic business opportunities in ABS-CBN’s key markets
    • Lead the onboarding of any new programmatic partners
    • Produce regular reports analyzing the performance of all programmatic channels
    • Regularly monitor and optimize the performance of Programmatic channels via O&O and Third-Party platforms 
    • Offer support, troubleshoot underperforming or under delivering programmatic campaigns/deals
    • Communicate with senior stakeholders internally and externally
    • Assist in the training and development of operations and commercial staff when required


    • Must possess a Bachelor’s Degree
    • Practical programmatic experience ideally from a publisher side
    • Understanding of the Philippine programmatic landscape
    • Extensive experience in the digital advertising industry with knowledge of industry standards and best practices
    • Great attention to detail, capable of analysing various data sets and gleaning actionable insights from them 
    • Experience working with and managing programmatic partnerships 

Preference will be given to candidates who APPLY ONLINE.