SUBSIDIARY ABS-CBN Corporation
POSITION Programmatic and Yield Executive
WORK LOCATION National Capital Region
DATE POSTED May 04, 2022

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    As a Programmatic and Yield Executive you will be a Subject Matter Expert when it comes to ABS-CBN’s programmatic product capabilities and partnerships. You will assist in the management and monitoring of all programmatic channels, liaising with both internal and external stakeholders in ensuring that these channels are running efficiently and with minimal blockages.
    • Regularly monitor and optimize the performance of Programmatic channels via O&O and Third-Party platforms
    • Work daily with ABS-CBN’s DSP, SSP and Ad Network partners in maximizing programmatic revenue and yield
    • Assist in identifying and pursuing new programmatic business opportunities in ABS-CBN’s key markets
    • Onboarding and testing new programmatic partners
    • Assist in the contractual sign off any new partners
    • Troubleshoot issues pertaining to programmatic activity and integrations
    • Produce regular reports analyzing the performance of all programmatic channels
    • Offer support in troubleshoot underperforming programmatic campaigns/deals
    • Assist in the training and development of operations and commercial staff when required

REQUIREMENTS

    • 1+ years of previous experience in the programmatic space either for a Tech Vendor (SSP/DSP/Ad Network), Agency or Publisher
    • In-platform execution experience using either DSP or SSP platforms
    • Understanding of the programmatic landscape in the Region
    • Experience in managing partner relationships 
    • A demonstrated understanding of digital advertising standards
    • Strong communication skills in these aspects: interpersonal, verbal, and written
    • Exceptional work ethic with the ability to work independently with a bias for action
    • Ability to interpret data, and articulate the outcomes in a concise manner
    • Strong attention to detail and the ability to multi-task a necessity

Preference will be given to candidates who APPLY ONLINE.