SUBSIDIARY ABS-CBN Corporation
POSITION Programmatic and Yield Executive
WORK LOCATION National Capital Region
DATE POSTED July 21, 2022

BUSINESS SUMMARY

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. 
 
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. 

Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively. 
 
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing. 

RESPONSIBILITIES

    As a Programmatic and Yield Executive you will be a Subject Matter Expert when it comes to ABS-CBN’s programmatic product capabilities and partnerships. You will assist in the management and monitoring of all programmatic channels, liaising with both internal and external stakeholders in ensuring that these channels are running efficiently and with minimal blockages.
    • Regularly monitor and optimize the performance of Programmatic channels via O&O and Third-Party platforms
    • Work daily with ABS-CBN’s DSP, SSP and Ad Network partners in maximizing programmatic revenue and yield
    • Assist in identifying and pursuing new programmatic business opportunities in ABS-CBN’s key markets
    • Onboarding and testing new programmatic partners
    • Assist in the contractual sign off any new partners
    • Troubleshoot issues pertaining to programmatic activity and integrations
    • Produce regular reports analyzing the performance of all programmatic channels
    • Offer support in troubleshoot underperforming programmatic campaigns/deals
    • Assist in the training and development of operations and commercial staff when required

REQUIREMENTS

    • 1+ years of previous experience in the programmatic space either for a Tech Vendor (SSP/DSP/Ad Network), Agency or Publisher
    • In-platform execution experience using either DSP or SSP platforms
    • Understanding of the programmatic landscape in the Region
    • Experience in managing partner relationships 
    • A demonstrated understanding of digital advertising standards
    • Strong communication skills in these aspects: interpersonal, verbal, and written
    • Exceptional work ethic with the ability to work independently with a bias for action
    • Ability to interpret data, and articulate the outcomes in a concise manner
    • Strong attention to detail and the ability to multi-task a necessity

Preference will be given to candidates who APPLY ONLINE.