POSITION Programmatic and Yield Head
WORK LOCATION National Capital Region
DATE POSTED May 04, 2022


ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.


    As the Programmatic and Yield Head, you will be the primary Subject Matter Expert when it comes to ABS-CBN’s strategy in maximizing yield via various programmatic channels. You will fully grasp not only our capabilities in executing O&O Programmatic Campaigns but be able to identify new Programmatic Business Opportunities across ABS-CBN’s properties globally.
    • Be the main Point of Contact for all of ABS-CBN’s DSP, SSP and Ad Network partners
    • Identify and pursue new programmatic business opportunities in ABS-CBN’s key markets
    • Lead the onboarding of any new programmatic partners
    • Produce regular reports analyzing the performance of all programmatic channels
    • Regularly monitor and optimize the performance of programmatic channels via O&O and Third-Party platforms 
    • Produce actionable insights from the analysis of revenue and inventory so as to maximize ABS-CBN’s yield 
    • Curate various PMP products and drive adoption
    • Assist in the pricing strategy and guidelines for different customers, buy types and geos
    • Offer support, troubleshoot underperforming or under delivering programmatic campaigns/deals
    • Communicate with senior stakeholders internally and externally
    • Assist in the training and development of operations and commercial staff when required


    • Must possess a Bachelor’s Degree
    • 4+ years of previous experience in the programmatic space either for a Tech Vendor (SSP/DSP/Ad Network), Agency or Publisher
    • In-platform execution experience using either DSP or SSP platforms
    • Proven experience in the onboarding and management of programmatic partners
    • Understanding of the programmatic landscape in the Philippines as well as other Regions
    • Experience in managing partner relationships 
    • A demonstrated understanding of digital advertising standards
    • Having a finger on the pulse of programmatic trends and practices
    • Strong communication skills in these aspects: interpersonal, verbal, and written
    • Exceptional work ethic with the ability to work independently with a bias for action
    • Ability to interpret data, and articulate the outcomes in a concise manner
    • Strong attention to detail and the ability to multi-task a necessity

Preference will be given to candidates who APPLY ONLINE.