SUBSIDIARY ABS-CBN Corporation
POSITION Promotions Coordinator (Integrated Events)
WORK LOCATION National Capital Region
DATE POSTED May 30, 2019

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    The Promotions Coordinator collaborates with the Promotions Head in developing event promotion strategies. He/she executes the necessary creative, strategic, and administrative support to event promotion strategies that boost brand perceptions and in turn increase event profitability.

    PROMOTIONS
    • Monitors advertising and promotional campaigns.
    • Creates event promotional materials.
    • Provides market research on consumer behavior to improve client communications and promotions.
    • Provides post-event reports to management to analyze the promotions strengths and weakness for the improvement of future events.
    • Builds a network of national and regional retail partners (e.g. supermarkets, sari-sari stores, drug stores, etc.)

    COORDINATION
    • Represents ABS-CBN Integrated Events and manages its brand perception and image when dealing with clients.
    • Maintains existing client relationships for future partnerships.
    • Monitors the internal coordination with Corporate Communications, Integrated Sales, Legal, Finance, etc. for the execution of event promotions requirements.
    • Assists the Promotions Head in developing promotional strategies that are aligned with ABS-CBN’s company branding strategies.
    • Coordinates with government offices for promotions permits and other requirements.
    • Coordinates with CRM in building customer relations and populating our database.

REQUIREMENTS

     
    • Bachelor’s Degree in advertising, marketing, communications, or equivalent in relevant work experience
    • At least 2 years related previous work experience
    • Photo and video editing skills is required
    • Excellent computer skills including Microsoft Office applications
    • Excellent time management skills
    • Excellent interpersonal, written, and oral communication skills

Preference will be given to candidates who APPLY ONLINE.