SUBSIDIARY Creative Programs Inc.
POSITION Publisher
WORK LOCATION National Capital Region
DATE POSTED October 21, 2019

BUSINESS SUMMARY

With its range of content spanning from various passions and interests catering to a vast number of viewers, the Creative Programs, Inc. (CPI) team has continued to be the leading content creator for the affluent Filipino viewers.  The subsidiary has two main functions namely, it (1) manages, operates and delivers channels as well as it (2) promotes the CPI channels to cable operators exploring the new leverages on new revenue opportunities through their channel distribution section.

CPI continues to cater to a particular target audience producing programs such as Hero and Balls to Lifestyle Network, Myx, Jeepney and their still number one cable channel in the country, Cinema One.  These programs are carefully managed, combining foreign acquired programs and local productions.  Aside from delivering the most-awaited programs, shows, and teleseryes, CPI has also continued to excel in mounting events which the advertisers and viewers have highly anticipated.  Such programs would include Lifestyle Network's Summer Soul, Myx Mo by Myx, Cinema One Originals and Hero's Face Off.

RESPONSIBILITIES

    1. Creates and implements effective 360 marketing promo initiatives for book projects/products based on the marketing strategy and budget of each project
    2. Works with the book editors to create unique and creative events that will strengthen and drive revenue for the books
    3. Leads the smooth and organized implementation of promos and events that will ensure customer satisfaction, this includes:
      1. Logistics
      2. Closing event deals
      3. Sponsors execution
    4. Mounts events within the approved budget; initiate ways to keep costs within budget (strategic partnerships, barter deals, etc.)
    5. Initiates cross-promotion opportunities and brand alliances across ABS-CBN platforms and other partners that will aid in marketing CPI's book projects and book related events.

REQUIREMENTS

    1. Graduate of Mass Communication, Journalism, Advertising, Marketing or any marketing-related course
    2. At least 1 year of previous work related experience required, but 2 years of previous work experience is preferred
    3. With excellent interpersonal skills, time management and organizational skills, multitasking skills, verbal and written communication skills
    4. Able to work in a team fostered environment
    5. Able to thrive under pressure and adapt to a flexible schedule
    6. Excellent computer skills including Microsoft Office applications

Preference will be given to candidates who APPLY ONLINE.