SUBSIDIARY Creative Programs Inc.
POSITION SEO Specialist
WORK LOCATION National Capital Region
DATE POSTED December 12, 2019

BUSINESS SUMMARY

With its range of content spanning from various passions and interests catering to a vast number of viewers, the Creative Programs, Inc. (CPI) team has continued to be the leading content creator for the affluent Filipino viewers.  The subsidiary has two main functions namely, it (1) manages, operates and delivers channels as well as it (2) promotes the CPI channels to cable operators exploring the new leverages on new revenue opportunities through their channel distribution section.

CPI continues to cater to a particular target audience producing programs such as Hero and Balls to Lifestyle Network, Myx, Jeepney and their still number one cable channel in the country, Cinema One.  These programs are carefully managed, combining foreign acquired programs and local productions.  Aside from delivering the most-awaited programs, shows, and teleseryes, CPI has also continued to excel in mounting events which the advertisers and viewers have highly anticipated.  Such programs would include Lifestyle Network's Summer Soul, Myx Mo by Myx, Cinema One Originals and Hero's Face Off.

RESPONSIBILITIES

    Position Summary
    The main responsibility of the SEO Specialist is to develop and implement strategies that will increase quality traffic and maximize all digital platforms. He/she delivers best practices and insights thru researching and analyzing current practices and emerging digital trends.

    Major Duties and Responsibilities
    • Recommends and implements SEO best practices and strategies to brands to optimize their respective digital platforms.
    • Supports the development and application of SEO techniques, tools and metrics across digital media portfolio.
    • Identifies area for improvement in internal processes and implements solutions.
    • Works with brands to develop content to include keywords/phrases and backlinks to increase traffic to their respective digital platforms.
    • Maintains up to date with search engine criteria and algorithms and regularly shares acquired knowledge with teammates and brands.
    • Monitors SEO performance for each brand and drives content and marketing alignment.

REQUIREMENTS

    • Graduate of Economics, Marketing or Digital Advertising with 1 or more years of industry experience.
    • SEO Certification is a plus.
    • Must have hands-on experience of at least 1 year in SEO strategy development and implementation and SEO analytics.
    • Must be knowledgeable in digital platform ecosystem, analytics and digital marketing campaigns.
    • Strong passion for and knowledge of technology and digital marketing.
    • Strong familiarity with digital metrics and best practices and emerging trends
    • Strong understanding of consumer behavior in the digital landscape.
    • Should be knowledgeable in digital marketing and trends, and search engine algorithms and SEO best practices.
    • Good analytical and problem-solving skills.
    • Provide statistical expertise to support and conduct quantitative analysis and statistical validation of current performances of various digital assets.
    • Strong communication and strong presentation skills.

Preference will be given to candidates who APPLY ONLINE.