SUBSIDIARY Creative Programs Inc.
POSITION Social Media Specialist
WORK LOCATION National Capital Region
DATE POSTED March 03, 2020

BUSINESS SUMMARY

With its range of content spanning from various passions and interests catering to a vast number of viewers, the Creative Programs, Inc. (CPI) team has continued to be the leading content creator for the affluent Filipino viewers.  The subsidiary has two main functions namely, it (1) manages, operates and delivers channels as well as it (2) promotes the CPI channels to cable operators exploring the new leverages on new revenue opportunities through their channel distribution section.

CPI continues to cater to a particular target audience producing programs such as Hero and Balls to Lifestyle Network, Myx, Jeepney and their still number one cable channel in the country, Cinema One.  These programs are carefully managed, combining foreign acquired programs and local productions.  Aside from delivering the most-awaited programs, shows, and teleseryes, CPI has also continued to excel in mounting events which the advertisers and viewers have highly anticipated.  Such programs would include Lifestyle Network's Summer Soul, Myx Mo by Myx, Cinema One Originals and Hero's Face Off.

RESPONSIBILITIES

    Position Summary
    The primary responsibility of the Social Media Specialist is to create strategic digital marketing plans, manage Metro’s digital platforms and oversee day-to-day operations.

    Duties and Responsibilities
    1. Work with Digital Marketing in creating digital marketing plans for METRO brands
    2. Handle day-to-day operations of METRO brand’s social media accounts
    3. Consistently publish engaging and shareable content that encourages participation and audience engagement.
    4. Liaise with the Digital Media Division (DMD), Consumer Marketing, Business Manager, editorial teams and sales departments regarding digital marketing plans, initiatives, campaigns, and executions
    5. Monitor weekly and monthly statistics through Google Analytics
    6. Implement and monitor digital branded executions proposed by DMD and closed by Digital Sales
    7. Perform other tasks related to the function as required

REQUIREMENTS

    • Degree in Mass Communication, Journalism, Advertising, Marketing, or other relevant field or equivalent education and experience
    • Excellent writing skills and editorial judgment, with proven ability to develop and create high-quality digital media
    • Background in producing and handling a range of content: text, photos, video, graphics, multi-media, interactives, tweets, posts, etc.
    • Headline, copyediting and photo editing experience are required
    • Fluency in social media – Facebook, Twitter, Instagram, etc.

Preference will be given to candidates who APPLY ONLINE.