SUBSIDIARY ABS-CBN Corporation
POSITION Social Media Strategist (Digital Media Division) | For Pooling
WORK LOCATION National Capital Region
DATE POSTED February 06, 2020

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    • Develop, implement and manage our social media strategy across different LOBs
    • Craft a communication plan for various campaigns and projects
    • Create social media playbooks to be used as a guide for different accounts
    • Cascade social media best practices to community managers and other key people in the company
    • Stay up to date with social media best practices, technologies and trends and run trainings for these
    • Point of contact for all social media troubleshooting and other related issues
    • Work in a multidisciplinary team to brainstorm on unique and effective social media executions.
    • Work closely with different LOB representative (internal or external) to understand, develop and deliver output as per client request
    • Synergize with the different social media managers across different LOBs
    • Regularly monitor ABS-CBN’s various social media accounts to assure that they adhere to objectives set for them
    • Work closely with social listening and analytics teams to support the social media strategy
    • Foster a good working relationship with current and potential partners, suppliers and other external stakeholders 

REQUIREMENTS

    • Must possess a bachelor’s degree in a job-related field such as Marketing, Advertising, Digital, Communications, and Business, preferably with exceptional class standing from a highly reputable school
    • 1-3 years’ experience in the digital media landscape, specializing in social media
    • Entertainment industry experience is a plus
    • Excellent knowledge in all social media platforms including but not limited to Facebook. Twitter and Instagram and is a frequent user of these platforms
    • Digitally innovative and has a good understanding of social media metrics and analytics
    • Proficiency in MS Office (Word, Powerpoint, Excel, etc.)
    • Thinks critically with great problem solving and decision-making skills
    • Needs to have outstanding multitasking skills
    • Must be confident to present to different stakeholders in the company
    • Adaptable to the working environment, and can work with different levels of the organization
    • Must be fluent in both English and Tagalog, with outstanding written and verbal communication skills

Preference will be given to candidates who APPLY ONLINE.