BUSINESS SUMMARY
ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.
The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.
The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
RESPONSIBILITIES
The Digital Strategist must have vast knowledge of digital and content delivery platforms who understands people and how they interact with digital media. He/she knows the latest in the digital space before anyone else does and should closely follow trends related to how consumers are accessing information to effectively identify revenue growth opportunities for the business.
A problem solver and out of the box thinker with excellent communication and analytical skills who can reach specific target markets by using different digital channels.
REQUIREMENTS
- Possess a Bachelor's degree in a job related field such as Marketing or Digital Advertising with 2 or more years of industry experience.
- Must have hands on experience of at least 2 years in digital strategy development.
- Strong passion for and knowledge of technology and digital marketing.
- Strong familiarity with digital metrics.
- Strong understanding of consumer behavior in the digital landscape.
- Should be able to identify business development priorities.
- In-depth knowledge of integrated marketing and digital disciplines (consumer journey process, targeting, architectural design, production and analytics)
- Ability to understand challenges from both business and customer perspective.
- Good analytical and problem solving skills.
- Ability to thrive in a fluid and entrepreneurial environment.
- Strong influencing skills (confident, assertive, diplomatic)
- Strong relationship building skills, with a positive and enthusiastic outlook
- Strong leadership and communication (written and verbal) skills
- Flexible and open to change in organization
- Team player
Preference will be given to candidates who APPLY ONLINE.