BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
The Digital Strategist must have vast knowledge of digital and content delivery platforms who understands people and how they interact with digital media. He/she knows the latest in the digital space before anyone else does and should closely follow trends related to how consumers are accessing information to effectively identify revenue growth opportunities for the business.
A problem solver and out of the box thinker with excellent communication and analytical skills who can reach specific target markets by using different digital channels.
REQUIREMENTS
- Possess a Bachelor's degree in a job related field such as Marketing or Digital Advertising with 2 or more years of industry experience.
- Must have hands on experience of at least 2 years in digital strategy development.
- Strong passion for and knowledge of technology and digital marketing.
- Strong familiarity with digital metrics.
- Strong understanding of consumer behavior in the digital landscape.
- Should be able to identify business development priorities.
- In-depth knowledge of integrated marketing and digital disciplines (consumer journey process, targeting, architectural design, production and analytics)
- Ability to understand challenges from both business and customer perspective.
- Good analytical and problem solving skills.
- Ability to thrive in a fluid and entrepreneurial environment.
- Strong influencing skills (confident, assertive, diplomatic)
- Strong relationship building skills, with a positive and enthusiastic outlook
- Strong leadership and communication (written and verbal) skills
- Flexible and open to change in organization
- Team player
Preference will be given to candidates who APPLY ONLINE.