SUBSIDIARY ABS-CBN Corporation
POSITION Trade Marketing Specialist (for Digital)
WORK LOCATION National Capital Region
DATE POSTED November 06, 2019

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    1. Files Creative Service Request based on audience research data and insights from internal partner groups and digital tools. This entails collating related material including program brief, stock photos, logos. The specialist will also coordinate with marketing creatives, forward the trade tools for approval and release them to the sales teams.
    2. Works closely with internal and external partners for all assigned deliverables to produce captivating and impactful trade tools and experiences — newsletter, sales pages, proposals, presentation, events, initiatives with direct agency participation etc.
    3. Handling of logistics for assigned trade projects including technical and production suppliers, security, caterers, venue bookings and set-up, transportation bookings, etc.
    4. Attend weekly sales deployment
    5. Strategic producer of online and offline trade marketing solutions across channels
    6. Up to date and maintains a healthy curiosity on the market trends, digital, culture, events and latest innovation and initiatives

REQUIREMENTS

    • At least one (1) to two (2) years of work experience within digital marketing, advertising, marketing-related industry
    • Preferably a graduate of Marketing, Literature Management, Fine Arts, or Advertising
    • Exceptional writing and communication skills
    • Highly flexible and strong team player who thrives in a creative, fast-paced, digitally transformed work environment
    • Proactive and self-motivated
    • Creative eye for photos, layouts and copies
    • Knows how to file Creative Service Requests online
    • Can assess proposals
    • Has basic understanding of ratings

Preference will be given to candidates who APPLY ONLINE.