SUBSIDIARY Creative Programs Inc.
POSITION Trade Marketing Specialist
WORK LOCATION National Capital Region
DATE POSTED April 15, 2024


With its range of content spanning from various passions and interests catering to a vast number of viewers, the Creative Programs, Inc. (CPI) team has continued to be the leading content creator for the affluent Filipino viewers.  The subsidiary has two main functions namely, it (1) manages, operates and delivers channels as well as it (2) promotes the CPI channels to cable operators exploring the new leverages on new revenue opportunities through their channel distribution section.

CPI continues to cater to a particular target audience producing programs such as Hero and Balls to Lifestyle Network, Myx, Jeepney and their still number one cable channel in the country, Cinema One.  These programs are carefully managed, combining foreign acquired programs and local productions.  Aside from delivering the most-awaited programs, shows, and teleseryes, CPI has also continued to excel in mounting events which the advertisers and viewers have highly anticipated.  Such programs would include Lifestyle Network's Summer Soul, Myx Mo by Myx, Cinema One Originals and Hero's Face Off.



    The Trade Marketing Specialist is responsible in developing trade communications and activations for LOBs and synergies resulting to increase of market opportunities. S/he will work with platform leads, PEX, PIC, CICs and LOBs in developing trade communications and initiatives to maximize connection with audience and advertisers. S/he should ensure that all platforms' assets/projects are communicated to sales with efficient tools to maximize engagement.

    • Develops communication plans for trade materials to promote properties & push revenue.
    • Manages trade requests from content / event owners in a form of e-flyer, sales pages, GTM, roadshow deck, media kits, trade AVPs and drop-offs if needed.
    • Creates trade activations (events)/roadshows to clients & advertisers with SALES Team.
    • Copywrites & designs sales tools and ensures salability through communication points, visual design, data, opportunities and pertinent details
    • Suggests branding opportunities as needed
    • Monitors timeliness of sales tool releases
    • Gatekeeps trade tools cascaded to sales
    • Liaises with content / event owners, BMs, PICs and BEPs for approval of materials
    • Customizes roadshows for agency presentations as needed


    • Graduate of Mass Communication, Journalism, Advertising, Marketing or any marketing-related course
    • At least 1 year of previous work related experience required, but 2 years of previous work experience is preferred
    • With excellent interpersonal skills, time management and organizational skills, multitasking skills, verbal and written communication skills
    • Able to work in a team fostered environment.
    • Able to thrive under pressure and adapt to a flexible schedule
    • Excellent computer skills including Microsoft Office applications
    • Basic skills in graphic design is a plus

Preference will be given to candidates who APPLY ONLINE.