POSITION Usage and Retention Manager for Digital Payments (FOR POOLING)
WORK LOCATION National Capital Region
DATE POSTED January 21, 2020


ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.


    The Usage and Rewards Manager is primary business owner for customer and merchant usage and retention implementation for the Digital Payment division of ABS-CBN. He/She is expected to drive programs to meet usage, churn and revenue targets and foster customer loyalty.

    • Define, drive and execute implementation of Usage and Retention initiatives based on a deep understanding of both technology capabilities and their business strategies
    • Engages with Business Units (CRM, Rewards, Research, Product) to uncover and define business and technology needs, and propels projects designed to fulfill them
    • Work closely with CRM and Rewards team in developing and implementing Customer Lifecycle campaigns and relevant rewards.
    • Gather and analyze feedback from sales, marketing, operations and partners/prospects to set the strategic vision for existing products and development of new products.
    • Coordinates with the Product Development/ Marketing and or third party suppliers for occasional alignment and communication regarding product specification and requirements such as UI and UX.
    • Manage the execution of consumer research to further support rationale for customer and merchant usage and retention.
    • Help with the creation of the business plan - including project charter/definition and scope, target market, value proposition, delivery channels, devices, platforms, revenue channels, monitoring process and future product direction that drives usage & retention.
    • Direct our internal process to define the product strategy, roadmap and priorities.
    • Research, develop & implement a best process or best practice strategy for Usage, Retention and Rewards.
    • Work with Marketing Head in ensuring customer centricity and thought leadership within the team


    • Candidate must possess at least a Bachelor's/College Degree, Marketing or equivalent.
    • Excellent communication, project management and coordination skills.
    • At least 3-5 year(s) of working experience in Digital Payment, E-wallet is required for this position such as G-Cash, PayMaya,, True Money
    • Preferably Assistant Manager / Managers specializing in Marketing/Business Development or equivalent.
    • Must have a background in Marketing, CRM, Brand/Product Management, Financial Management, Marketing Research in FinTech or Digital Consumer Tech Services (e.g. mobile app based businesses).
    • Experience with systems and business process to support new product introductions highly preferred.

Preference will be given to candidates who APPLY ONLINE.