The 2016 National Association of Broadcasters (NAB) Show in Las Vegas  the world' largest annual conference and expo for professionals who create, manage and distribute entertainment across all platforms will introduce on April 20 the new Multicultural TV & Video Conference.  Produced by Schramm Marketing Group,the conference will focus on how media companies can best capitalize on the diverse audiences of television and video content viewing.

The theme of the 2016 NAB Show'  Multicultural TV & Video Conference is Unleashing Tactics for Monetizing Diverse Audiences.  Olympic gold medalist and 10-time world boxing champion Oscar De La Hoya will present the opening keynote of the conference.  After retiring from the ring in 2009, De La Hoya focused his attention on the company he founded  Golden Boy Promotions  and built in into one of the most successful boxing promotion companies in the world.

Myx TV General Manager Miguel Santos is one of the panelists for Session Two: What' Everyone Watching? Multi-platform Programming for Multicultural Audiences.

This conversation unleashes a variety of fresh perspectives for why content providers, networks, producers and advertisers have each chosen to connect with specific segments if TV viewers in today' multiplatform environment.  Joining Santos are:

• Antonio Briceno, Deputy Managing Director, beIN SPORTS US & Canada
• James Brown, EVP Content Distribution, Talent & Marketing, REVOLT MEDIA & TV
• Austin Powers, President, Olympusat Telecom
• Lynette Ramirez, SVP, Original Content, Fuse Media
• Sandra Smester, Executive Vice President of Programming, Univision Network