Filipinos finally got to see ABS-CBN’ recently launched “Ipanalo ang Pamilyang Pilipino” summer station ID, which called on Filipinos to elect leaders who are trustworthy and who will take action on the important issues for every Filipino family.

Debuting after “TV Patrol” last Monday (Mar 7), the much-anticipated station ID encapsulates a very urgent and timely message for Filipinos who are faced with the important task of electing the leaders on May 9. The campaign sends the strong message that the people cannot just sit and watch election mistakes to happen, and should make the right decisions to never again experience graft and corruption, among other political wrongdoings.

During the launch of the station ID inside the ABS-CBN compound, ABS-CBN chairman Eugenio “Gabby” Lopez III emphasized how the network values the Filipino family.

“We always say that every Filipino is a Kapamilya, and we mean it. We care about the Filipino families well-being, their livelihood, the education of their children, all their hopes and dreams. That’ why as a Kapamilya, we will commit our resources and our talents to the cause of helping them elect the leaders who will make things better once and for all,” he said.

ABS-CBN president and chief executive officer Carlo Katigbak also reiterated ABS-CBN’ commitment to the public.

“The station ID is about our duty as the largest media company in the country to use our reach and resources to keep the public informed. Hinihingi namin ang inyong suporta dahil walang mas mahalaga sa amin kundi ang kapakanan ng bawat pamilyang Pilipino,” Katigbak said.

The Halalan-inspired summer station ID features a mix of Kapamilya stars, ABS-CBN News anchors, and executives led by Piolo Pascual, John Lloyd Cruz, “TV Patrol’” Noli “Kabayan” De Castro, Bernadette Sembrano, and Ted Failon, and ABS-CBN executive adviser to the chairman, chief content officer, and ABS-CBN University president Charo Santos-Concio. Together with other Kapamilya stars and loveteams, they were seen rallying on the streets, markets, schools, and depressed areas, calling for change and talking to the people about their views on what kind of leader the country needs. Kapamilya stars who are running for office and those who are endorsing or are related to a candidate were not included in the station ID.

Piolo Pascual and Sarah Geronimo sang the theme song together with Ebe Dancel and Elmo Magalona. They were joined by a star-studded ensemble of artists that includes Erik Santos, Angeline Quinto, Yeng Constantino, Jed Madela, KZ Tandingan, Richard Poon, Morissette, Bradley Holmes, Jason Fernandez, Daryl Ong.

The ABS-CBN Creative Communication Management Division (CCM) produced the “Ipanalo ang Pamilyang Pilipino” station ID. Inspired by the musical composition of Thyro Alfaro and Yumi Lacsamana, the station ID theme song was given a special musical arrangement by Marcus Davis and Jan Duran. The words were written by Lloyd Oliver Corpuz and Christian Abuel.ABS-CBN, through its Integrated News Division, has mounted a comprehensive, in-depth, and up-to-the-minute news coverage of the 2016 national elections via its year-long “Halalan 2016: Ipanalo Ang Pamilyang Pilipino” campaign, which includes series of election-related special reports in “KampanyaSerye,” debates and forums, mobile application, and citizen journalism and engagement via “Bayan Mo, i-Patrol Mo.”

“Dito sa ABS-CBN, tinatrato natin ang bawat halalan di lamang isang malaking balita kundi isang mahalagang oportunidad sa atin para maipaabot sa ating mga kababayan ang kumpletong impormasyon at pinakamahahalagang isyu para sa ganun matulungan natin sila makapagdesisyon sa araw ng botohan,” added ABS-CBN News head Ging Reyes.

Catch the “Ipanalo ang Pamilyang Pilipino” summer station ID on ABS-CBN. You may also view it on ABS-CBN News’ Youtube channel.
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