ABS-CBN is the network of choice by most Filipino homes in both urban and rural areas nationwide for 2017 after it topped all TV networks and capped the year with an average audience share of 46%, or 12 points higher than GMA’s 34%.
This is based on full year data provided by multinational audience measurement provider Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population. Meanwhile, in December, ABS-CBN also ruled nationwide with an average audience share of 45% versus GMA’s 34%.
Across all time blocks, ABS-CBN dominated especially on primetime (6PM-12MN) from January to December 2017 where it hit an average audience share of 50%, or half of the Filipino viewing population and an 18-point lead compared to GMA’s 32%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties. It is also the pioneer of digital terrestrial television (DTT) in the country.
As of November last year, ABS-CBN TVplus has already sold four million boxes since its launch in 2015 and significantly driven the growth of DTT penetration in Metro Manila. Among non-cabled homes in the territory, 55% or one in two homes have an ABS-CBN TVplus box, according to the latest establishment survey conducted by Kantar Media in August. In Mega Manila, 44% of non-cabled homes enjoy free exclusive channels broadcast in crystal clear TV viewing provided by ABS-CBN TVplus boxes.
ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits. On its over-the-top content platform iWant TV, the top five programs in 2017, in terms of page views, were “Wildflower,” “FPJ’s Ang Probinsyano,” “La Luna Sangre,” “A Love to Last,” and “Pusong Ligaw.”
It continues to be of service to 36 million digital Filipinos both here and abroad by providing content covering relevant topics in news, sports, entertainment, and lifestyle on its company media website abs-cbn.com. The site logged 36 million users and hit over 1.7 billion page views as of end-May in 2017, becoming the country’s biggest local media website.
The company has also announced that it is opening its first Experience Story at Trinoma soon. It also partnered with Ayala Malls and opened its events place ABS-CBN Vertis Tent in November, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened in August.-ABS-CBN reported a net income of P2.3 billion for the first nine months of 2017.
Source: abscbnpr.com