JOBS AVAILABLE

POSITION SUMMARY

The Specialist, Content & Platform Marketing is responsible for developing and executing integrated marketing strategies that drive traffic, engagement, and audience loyalty for assigned digital platform and the content/titles and features of these digital platforms. This role blends creativity with data-driven insights, an intimate view of the audience to ensure ABS-CBN’s content and platform reaches and resonates with key digital audiences, especially in the Philippines and abroad.

Key Responsibilities

Strategy & Planning

• Develop digital marketing strategies that boost audience reach and time spent on assigned digital platform.
  Identify trends, insights, and platform updates that impact web and social performance and adapt plans accordingly.
  Work closely with product, editorial, content, and data teams to align marketing efforts with programming and publishing calendars.
  Develop unique/disruptive campaigns and own the creative media planning to meet the target results in terms of subscription, engagement and viewership.
  Use data to guide decision making and recommendations.

 

Campaign Execution

• Lead campaign ideation and execution for key content launches, thematic pushes, and seasonal promotions.
  Develop and manage content calendars for assigned digital platform posts, paid media and future promotions
  Coordinate with internal creative teams to produce eye-catching assets that drive clicks, shares, and brand affinity.

 

Performance Monitoring & Execution

• Track KPIs such as pageviews, sessions, click-through rate (CTR), engagement rate, subscriptions, time on site, and user growth.
• Optimize campaigns based on performance data from Google Analytics, Facebook Insights, and other reporting tools.
• Propose and test new tactics (A/B testing, cross-posting, video thumbnails, headline testing, etc.) for continuous improvement.
• Conduct post campaign analysis to check actual achievement versus set targets.
• Ensure all relevant documents are in place and follow relevant company policies.

 

Cross-functional Collaboration

• Liaise with the ABSCBN lines of businesses, editorial, content and product teams, among others to strategize, plan and execute the digital campaigns.
• Collaborate with ad sales, content partnerships, and audience development to ensure platform growth and monetization alignment.
• Assist in preparing campaign reports and business reviews for internal stakeholders.
• Work with 3rd party agencies and suppliers in executing the marketing campaigns of the specialist’s assigned digital platforms.
• Lead and coordinate with teams to ensure the timely development, design, production and rollout of marketing materials according to plans.

 

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• At least 1–2 years of experience in digital marketing, preferably with a focus on content platforms or media brands.
• Strong understanding of web publishing dynamics, Facebook algorithm updates, and digital content promotion.
• Proficiency in tools such as Google Analytics, Meta Business Suite, and Canva or Adobe Creative Suite.
• Creative, detail-oriented, and highly organized with excellent communication skills.
• Passion for digital media, Filipino content, and audience engagement.