JOBS AVAILABLE

RESPONSIBILITIES

The Specialist, Digital Marketing for Media Solutions is a key partner of Digital Sales in achieving its annual targets via marketing support, specifically creating Go-To-Market decks, custom proposals, and e-flyers, and addressing sales inquiries for assigned digital platforms. He/she ensures relevance of the platforms among advertisers (media agencies and brand teams) by developing platform expertise and possessing a deep understanding of the clients’ needs. He / she will work closely with internal teams to conceptualize, develop, and prepare advertiser proposals aimed at reaching sales targets.

Digital Marketing

• Creates and regularly updates platform and execution specific marketing tools to assist Sales Teams in selling key ad solutions to clients such as but not limited to:
• Go-To-Market decks – Extensive sales guide for standard and creative executions for advertisers per platform.
• E-flyers – Quick look at new titles and ad solutions per platform.
• Internal product bibles – Guides for new ad formats, especially technical ones.
• AVPs – Video materials that showcase case studies and key platform updates.
• Assists in mounting of events to promote platforms and/or executions to advertisers (i.e. internal and external trade events).
• Pioneering initiatives to help reach Sales targets in collaboration with Digital Revenue and Sales Strategy.

Sales Inquiry Management

• Addresses advertiser related questions and concerns regarding the platform’s ad solutions with the help of relevant teams.
• Supports in feasibility and costs requests.

 

Productization of new ad formats

• Leads creation and deployment of internal product bibles.
• Supports Branded Campaign Management Team (BCM) in operationalizing new ad formats by addressing their questions (e.g. SLAs, which teams to reach out to, etc).

 

Sales Strategy

• Supports Sales Strategy and Digital Revenue Team by providing package inclusions as well as inputs on pricing and packaging.

 

Topline Revenue Tracking

• Supports Business Owners by monitoring the potential and confirmed revenue vis a vis title investment.

 

Data & Analytics

• Supports Sales with top level data to address client’s questions

 

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, or other related courses
• 2-3 years of work experience in digital marketing, especially social media marketing.
• Preferably with advertising agency background.
• Knowledgeable in digital strategy and creative work.
• Proficiency in Microsoft Office, Canva, Google Suite, and other programs
• Must be a proactive and agile team player.
• Must be strategic, creative, and result oriented in coming up with solutions for various brand objectives.
• Eager to develop multi-platform proficiency to provide effective and holistic communication plans.