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Head, Music Marketing and Promotions
Full-Time
category Marketing and Business Dev
created 2025-10-22
end dateCloses: 2026-02-28
location National Capital Region, Metro Manila, Philippines
location Views: 56
Company logo
ABS-CBN Music
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Job Info
Career Level: Assistant Manager/Manager
Posted: 2025-10-22
Apply Before: 2026-02-28
Application Deadline: 2026-02-28
Work Arrangement Type: Onsite
Description

1. Music Marketing Strategy & Campaign Development
• Designs and implements end-to-end marketing and promotional campaigns for artist releases (singles, EPs, albums), tours, and brand collaborations.
• Conducts consumer, brand, and product research to inform campaign direction and positioning.
• Monitors and analyzes market trends, consumer behavior, and competitor activities to optimize strategies and stay ahead of industry shifts.
• Creates tailored, multi-platform marketing strategies (digital, radio, PR, TV, OOH, influencer marketing) for each artist or release.
• Develops detailed release rollout timelines and ensure cross-functional coordination across departments.
• Collaborates closely with A&R, artist management, labels, and creative teams to ensure marketing strategies align with the artistic vision and business goals.
• Acts as the primary liaison between artists and internal teams, ensuring consistent messaging and branding across all promotional activities.

2. Advertising & Promotions
• Leads the development of advertising and promotional strategies to support music releases across print, digital, radio, and broadcast media.
• Secures media placements, artist guestings, features, interviews, playlisting, and radio airplay to boost exposure.
• Builds and maintains strong relationships with media partners, influencers, content creators, DJs, and press.
• Oversees negotiations with media agencies and external vendors to execute high-impact campaigns within budget.

• Conceptualizes and leads fan activation campaigns, promotional tours, and experiential marketing efforts.
• Champions out-of-the-box, visually compelling creative assets for campaigns.
• Establishes and maintains a network of sponsors, media partners, and creative collaborators for cross-promotional and co-branded opportunities.
• Manages campaign budgets and ensure accurate tracking of spending, ROI, and performance metrics.

3. Digital and Social Media Integration
• Collaborates with the Head of Digital to align marketing efforts with social media strategies, paid digital ads, and content initiatives.
• Shares marketing plans for implementation across digital channels, ensuring brand consistency and platform-specific optimization.
• Leverages digital analytics and insights to evaluate campaign effectiveness and adjust strategies in real time.

4. Leadership, Administration, and Team Management
• Leads and mentor a team of marketing, promotions, and social media specialists to foster creativity, collaboration, and performance.
• Supervises day-to-day activities and ensure timely delivery of all campaign components and administrative requirements.
• Approves and reviews key documents related to campaign execution, budget releases, and third-party collaborations.
• Builds strong relationships with digital streaming platforms (DSPs), media networks, and key industry stakeholders to support artist and label objectives.
• Drives a culture of innovation and accountability within the team.
• Performs additional related duties as required to support overall music marketing goals.
• Performs other tasks assigned from time to time.

 

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