JOBS AVAILABLE

The Digital Content Producer assigned to YouTube Unit will be responsible for planning, producing, publishing and optimizing video content for ABS-CBN Music’s platforms/channels. This role focuses on creating engaging video content that will build ABS-CBN Music’s community, increase watch time and support organizational goals.

Content Strategy & Creative Development

• Attends to brainstorming sessions with internal and external teams to conceptualize fresh, engaging content ideas for ABS-CBN Music YouTube ecosystem
• Explores innovative executions that will help boost search visibility, discoverability and channel growth
• Develops story-driven concepts in line with audience insights and platform analytics
• Develops video concepts, scripts, and storyboards aligned with ABS-CBN Music branding

Content Production & On-Ground Coverage

• Produces wide range of digital content executions —original concepts, repurposed materials, and trend-driven executions.
• Attends to ABS-CBN Music activities including but not limited to on-ground events, behind-the-scenes shoots, and music content productions, etc.
• Collaborates and aligns with various units including but not limited to Marketing, Publishing and Services, Label Management, etc. on content plans and promotional executions.

Post-Production & Channel Management

• Handles video content production from editing, scoring and rendering. Ensures polished and high-quality content, following ABS-CBN standards
• Ensures timely uploading, premier and community posting of various content initiatives – including but not limited to milestones, campaigns, rehighlights, new programs/projects and new releases.
• Customizes YouTube banners, shelves, and featured content based on releases and campaigns.
• Moderates livestreaming and video premieres to maintain a vibrant and engaging community.
• Engages with the audience by responding to comments and monitoring community feedback.

Analytics, Trends & Optimization

• Tracks YouTube analytics, performance trends, and audience response to make data-informed content recommendations.
• Monitors industry trends, digital best practices, and emerging tools to keep the channel competitive and innovative.
• Researches global content styles that can be adapted for repurposing and new executions.
• Maintains tracking of platform targets and published video performance.
• Ensures all content complies with copyright policies and platform guidelines.

Administrative & Cross-Team Support

• Attends to documentation and administrative requirements in relation to the delivery of role
• Manages the YouTube content calendar and uploading schedule.
• Performs other tasks from time to time