JOBS AVAILABLE
Specialist, Music Marketing
Full-Time
Marketing and Business Dev
2025-12-09
Closes:
2026-06-30
National Capital Region, Metro Manila, Philippines
Views: 3127
Job Info
Career Level:
1-4 Yrs Experienced Employee
Posted:
2025-12-09
Apply Before:
2026-06-30
Application Deadline: 2026-06-30
Work Arrangement Type: Hybrid
Description
- Works with all internal departments and artists to effectively and creatively plan and execute compelling marketing and digital campaigns for ABS-CBN Music Labels (including but not limited to Star Music, Star Pop, DNA Music) and it’s sub-labels.
- Creates release strategies, marketing timeline and tactics for the singles and albums to target market and specific territorial markets.
- Identifies visual directions and type of assets needed for the marketing execution.
- Ensures delivery of high guality creative visual output for ABS-CBN Music releases
- Implements music marketing plans from pre-release to the week of release
- Secures artist promo schedules, coordinates artist availability and updates artist growth
- Distributes marketing agendas and record meeting minutes to circulate afterward
- Initiates and coordinates production of promotional requirements and merch items such as posters, stickers, shirts, hoodies, etc.
- Handles promotional campaign including but not limited to artist guesting for TV, radio, digital shows and events.
- Creates and updates all artist marketing decks, marketing timelines, and other project-related documents.
- Collects, organizes, and circulates all artist assets including photos, artwork, logos, music, bio, teasers, etc. to necessary point personnel
- Manages audio and video release schedule documentation for both local and international releases.
- Communicates marketing drivers and pitch information for upcoming releases to digital streaming partners, including but not limited to Spotify, Apple Music, iTunes, YouTube, Amazon, TikTok, etc.
- Builds relationships internally and externally to drive opportunities for the artists and the label.
- Prepares and monitors project P&L, budgeting, compliance controls of music marketing team
- Maximizes the potential of ABS-CBN Music catalogue through various marketing activities.
- Distributes marketing agendas and record meeting minutes to circulate afterward
- Monitors progress of projects (e.g. calendar, schedule, Charts, milestones, etc.)
- Uses analytics tools to generate weekly reports of various platforms such as Believe Backstage, Spotify For Artists, YouTube analytics, Social Media analytics, etc.
- Attends to documentation and administrative requirements as part of the completion of the services and day to day duties including calls, managing calendars, scheduling, etc.
- Keeps oneself updated to trends to craft effective and competitive marketing plan for artists and releases
- Performs other tasks may be assigned from time to time.