ABS-CBN KEEPS OVERALL NATIONWIDE LEAD IN RATINGS FOR MARCH
Many Filipinos today watch ABS-CBN programs not only television, but also online.
The Philippines' leading media and entertainment company, once again won the nationwide TV ratings leadership based on the survey of Kantar Media for the month of March, while it also continued to enjoy great viewership of its programs on the Internet via its iWanTV video streaming website.
The Kapamilya Network, which has evolved from a broadcasting network to become the leading multimedia conglomerate in the land, had the most TV households tuned in last month, after garnering an average audience share of 44% from combined urban and rural homes vs GMA 7' 35%.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.ABS-CBN stands mighty in the primetime block after hitting an average audience share of 49% compared to 33% of GMA 7. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Still topping the list of most watched primetime programs during the previous month is FPJ' Ang Probinsyano with an average national TV rating of 41.2% followed by Dolce Amore with 34.5%. The two leading shows' rivals, Little Nanay and That' My Amboy only had 17.8% and 16.1% respectively. The Story of Us and We Will Survive meanwhile had 18.8% and 15.2% with their direct competitors, Because of You and Wowowin only garnered 14.6% and 14.7%.
Completing the top ten programs of the month are Pilipinas Got Talent at number 2 with a 35% average rating, its fellow weekend fares MMK (32.9%) and Wansapanataym (29.5%), the only news program in the list TV Patrol (28.3%), Home Sweetie Home (24.3%), and Rated K (23.7%).
While TV ratings continue to be high, ABS-CBN programs are also being watched on the Internet, another proof that the company has gone beyond TV. Through its pioneering video-on-demand and live streaming website iWanTV, the company has been able respond to audiences' preference to watch content online, anytime and anywhere they are.
The website had a grand total of 34.42 million views across all programs of ABS-CBN led by Dolce Amore with 6.89 million page views, FPJ' Ang Probinsyano, with 5.20 million page views, and the most-watched daytime program Be My Lady with 2.11 million views. The online platform has its own app that can be used by subscribers of ABS-CBNMobile, ABS-CBN' own mobile telephony company.ABS-CBN Corporation, which began as a broadcasting network, has evolved through the years to become the leadingmedia and entertainment company in the land. It has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries. Also the pioneer in digital television in the country, ABS-CBN has ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others.
The company recently reported a 25% surge in its net income in 2015 to earn P2.55 billion, higher than 2014' P2 billion. Its revenue, meanwhile, was up 11% to P38.28 billion, from P33.5 billion in the previous year.Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.