Jobseeker

The Copywriter is responsible for creating and developing creative ideas and concepts, generating stand-alone copy, or text to complement visual concepts created by an art director across several digital platforms and marketing material, including but not limited to, social media, articles, videos, etc.

They are expected to have a passion for writing and storytelling, able to write interesting and engaging copy while adhering to the objectives of the project that is within the brief, and grammatically accurate.

The role involves using feedback from colleagues to sharpen writing skills and create finished pieces that attract and persuade, through written communication and storytelling.

 

MAJOR DUTIES AND RESPONSIBILITIES

• Interpret project briefs to understand project requirements
• Conceptualize and execute strategically aligned ideas in the project assigned
• Collaborate with the team to conceptualize and develop creative campaigns or tactical material
• Write clear, attractive, engaging, and smart copy with a distinct voice
•  Create entertaining, and engaging stories
• Edit and proofread copy
• Source images and other content to help tell their story, as necessary
• Attend presentations and shoots as necessary

 

REQUIREMENTS

• Bachelor’s degree in Creative Writing, Communication, Marketing or other related fields.
• Preferably with 1-2 years experience in copywriting but fresh grads are also welcome to apply.
• Must be a strong storyteller with sharp wit, and a good sense of humor.
• Should have an interest in commerce, pop culture, and new advertising trends and techniques.
• Exceptional skill with the nuances of social media writing (lingo, hashtags, emojis, acronyms, etc.)