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POSITION SUMMARY

Strategize, create, and implement effective promos and events that will increase customer satisfaction and earnings for the channel.

DUTIES AND RESPONSIBILITIES

• Customer Satisfaction
  • Strategize, create, and implement effective 360 marketing promo initiative for Cinema One and JeepneyTV Channel based on the channels’ requirements and budget to help increase affinity and ratings among viewers and subscribers.
• Earnings Improvement:
  • Initiate unique and creative ideas and executions of events that will drive advertising revenue for the assigned channel/s.
  • Lead the smooth and organized implementation of events that will ensure customer satisfaction.
  • Mount events and approved budget; initiate ways to keep costs within budget (strategic partnerships and barter ideas)
• Re-engineering the Business Process:
  • Maximize daily output through effective time management.
  • Create a system to organize and implement deliverables efficiently, minimize delays, prevent unnecessary expense and avoid customer dissatisfaction.
• Synergy:
  • Initiate cross-promotion opportunities and brand alliances across ABS-CBN platforms and other partners that will aid in marketing the channels.
  • Strengthen coordination with contribution and Cable team in line with improving marketing activities targeting channel subscribers