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JOB RESPONSIBILITIES

• Strategizes and effectively implements communication slants in media briefings and press releases of ABS-CBN Music products.
• Conceptualizes, curates, pitches and presents promotional plans for music releases, assets, catalogue for execution in various platforms such as but not limited to Television, Radio, Print and Press, on-ground promotional activities and events.
• Arranges and communicates publicity write-ups and materials to internal and external media anchored on the PR/publicity strategy of music releases.
• Ensures timely communication and issuance of press releases to various platforms and partners
• Creates effective artist guesting plans.
• Handles pitching and booking to various platforms including but not limited to TV, radio, online shows and events.

— Distributes music products to local and international radio stations.
— Monitors frequency and effectivity of radio airplay.

• Coordinates blog conference and media conference to Single Point of Contact
• Ensures relevance and timely availability of creative visual assets for the promo guesting and media tour.
• Assists in managing and organizing promotional activations including showcases, and virtual or on-ground events.
• Participates in external artist related events such as shows, music festivals, and promotional visits.
• Handles coordination of any promo guesting to artists and artist management.
• Establishes rapport with the artist or talent manager in order to elicit cooperation regarding implementation of publicity plans.
• Reports progress of projects to the Label Head and PubProm Lead (e.g. stutus of projects)
• Keeps oneself updated to trends to craft and execute effective and competitive pubpromo plan for artists and releases
• Attends to documentation and administrative requirements as part of the completion of task for publicity and promotions activities (e.g. documentation of Supplier agreements, processing of payments, submission of status/completion report, etc.)
• Builds wide network of publicity pool and tap when necessary.
• Performs other tasks may be assigned from time to time.